Why You Should Hire a Virtual Assistant for Blog Management

If you are a professional with a blog, chances are you occasionally find it hard to keep up with online trends and quality content to engage your followers. Keeping an eye out for what your target audience is interested in — and is talking about — is crucial as a blogger. When it comes to content writing, timing, and consistency, it can be hard to do all this on your own — unless perhaps you are a full-time blogger. If you’ve got a busy schedule, and still want to remain timely and relevant to your target audience, you should consider hiring a virtual assistant to help you with your blog.

What can a virtual assistant do for my blog?


A virtual assistant can keep track of your target audience's social media trends and what they are interested in. They may also be able to write content for you that is relevant to your audience. If you don't have the best writing skills or struggle to come up with topics to write about, why not look for a great virtual assistant who is qualified to help? Maybe you don't understand SEO (search engine optimization) or how to market your products or services online effectively. A virtual assistant can do all this and more. They will also be able to collect analytics on which marketing strategy is most effective and which posts are getting the most views. In addition to your blog, a virtual assistant can also manage your social media and other marketing tasks leaving you to focus on the business side of things. Here are three specific things they can help with:

1. Quality Content

You will want to discuss your overall vision with your virtual assistant, but overall, he or she will be able to help you create, plan, and write out your content. They will have knowledge of marketing strategies as well as how to engage readers and will be able to bring your content vision to life. Let the professional actually create the content while you throw in your ideas so that they can make your vision a reality. Your virtual assistant will have knowledge of how SEO works and how to add keywords to the content to strengthen your rankings in search engines, further increasing your organic traffic. They will provide the knowledge and skills while you give them ideas on how you want it to look.

2. Organization

You will definitely want someone who is extremely organized. After all, your work needs to be done on time and be of quality standards. As your blog attracts more newcomers, work will increase. Your virtual assistant will need to be able to handle the workload in a timely fashion. They must also be able to get things done correctly, especially since they are not in an office. When it comes to social media, they need to be able to respond promptly and accurately. Answering emails and other inquiries from existing and potential customers is crucial. Excellent customer service can never go wrong. Be sure that you stress organization to your new virtual assistant and make sure that they understand the schedules and what is expected of them. They need to keep everything tidy, checked, and up to date!

3. Advertising

Your virtual assistant should have some sort of knowledge in marketing. If they are promoting your blog to catch the attention of search engine algorithms, they will need to know not only how it works but how to initiate advertising. They must be able to handle all your advertising and marketing efforts, create campaigns, and keep track of analytics across all advertising platforms and social media. As important as content is, writing it isn’t the only thing you’ll have to do!

My BTLR provides high-quality, productive virtual assistants for your business. Get in touch today to see how we can help!