How Going Virtual Can Improve Your Company Culture

A remote workforce doesn’t mean you can’t have a great company culture.

A remote workforce doesn’t mean you can’t have a great company culture.

The workplace has been transforming toward a more digital landscape in recent years, thanks largely to technological advancements. This presents great benefits for businesses, not only in improving their sales but also in creating a different company culture.

Today, with the internet and cloud computing, employees can work anywhere. Many employers are increasingly hiring remote workers and are transitioning into a virtual workplace. With that comes a couple of questions about how it can change the usual company culture developed in a physical office.

Here are some of the benefits of how virtual workplace can improve your company’s existing culture:

It Eliminates Commuting

Tens of millions of workers commute to their workplace every day. And, It takes an average of 30 minutes to one hour to reach their offices — and can take even longer, depending on the traffic situation. By the time they arrive at the office, they are likely stressed from the commute and are not immediately productive at work. Then, after work, the process starts all over again and they have to spend the same amount of time to get home — adding to even more stress. With a virtual workplace, your employees can work from home, which can improve the quality of their life and reduce their stress levels. The time saved from commuting can be used for other productive tasks instead.

It Provides Flexibility

Time flexibility is one of the benefits virtual workplace employees like best. They can go to a doctor’s appointment, take their kids to school, and run some errands while still being able to deliver what is expected of them from work. For employees with kids, it is a priceless benefit to be able to spend more time taking care of their children while still contributing to the family’s income. When employees are happy with their personal life, they can bring that joy into their work as they are inspired to perform at their best.

It Helps Your Company Become Green

Sustainability and going green are all the rage these days as we try to mitigate the effects of climate change. By setting up a virtual workplace, you can contribute to the environment. You cut the need to print papers, you don’t have to use air conditioning, and you save on gas for your car, among other things. You build a culture of good environmental stewardship.

It Helps Build a Foundation of Trust

When you can’t physically see your employees and monitor their every move, you need to be able to trust them — and a virtual workplace is built in that foundation. When your employees feel trusted, they perform better. They become more responsible and accountable, knowing that you rely on them to do their job well. They know their contributions to the company are of huge value. You know you have the best members of your company when you can depend on your virtual employees.

In conclusion, there are many benefits of going virtual to improve your company culture. It can improve the quality of life of your employees, which helps them make more valuable contributions to the company than ever.

Why You Should Hire a Remote Executive Assistant Over an In-house Employee


Not too long ago, the concept of remote working seemed rather alien. Most companies preferred to have their employees work onsite. They would rather hire and work with employees who can commit to being physically present.

With the many advancements in modern technology and changes in the business landscape, however, the concept of remote working has become a viable option now. In fact, some companies have realized there are many reasons why hiring remote workers would be a good idea.

One crucial role that’s perfect for remote workers is that of an executive assistant. Some people sign up to be administrative or virtual assistants working for their employers from a remote location. This setup appears to be catching on in the working world these days.

The question is, should you hire an executive assistant who works remotely or should you opt for an in-house employee instead? Below are four reasons why it’s best to choose a remote executive assistant instead.

  1. Top Talent

    In this day and age, you can expect to find a vast pool of applicants for any open positions. You can use the internet to get in touch with untapped talent with a lot of potential from anywhere in the world. We’re no longer restricted by geography. Employers and employees alike are very lucky that modern technology allows people to do business with each other even if they’re separated by thousands of miles.

    As an employer, this will allow you to hire a candidate who you feel has potential and who you want to work with in the future. You can be sure that you end up with someone who has the necessary expertise and skills to help your business. You can even try to hire someone who can specialize in a certain task.

  2. Productivity

    It has been said that working from home can help people get the job done. In fact, studies have shown that remote workers are more productive than in-house employees, particularly for the call center industry. Remote workers reportedly take fewer breaks, fewer sick days, and do more.

    Participants were also reported to have a high level of job satisfaction and improved the company’s retention. The same applies to businesses who have remote executive assistants. If there’s one thing you can expect from them, it’s the utmost productivity and efficiency.

  3. Employee Lifestyle and Engagement

    Research studies show that remote working is effective. There are various reasons why people prefer to work remotely. For one thing, they can avoid commuting. Apparently, more and more employees are finding it challenging to brave traffic in their respective cities and towns just to report for work. Thanks to remote working, they can rise above that predicament.

    Aside from this, there are plenty of benefits that come with working remotely. You can wear ultra-casual clothes, have healthy snacks, and enjoy the relative comfort of working from home. Such a set-up can lead to employee satisfaction and happiness. Furthermore, since there’s no physical connection, you can expect more employee engagement—albeit virtually.

  4. Cost-efficiency

    Finally, one thing that you can expect from remote working is cost-efficiency. If you hire a remote executive assistant, all you have to worry about is their salary. You need not worry about added benefits and all the usual perks given to employees. You don’t have to allocate money for their office supplies and such. You can save on utilities (lighting, heat and cooling, etc.), parking, snacks, beverages, meals, and other amenities such as on-site daycare.

If you’re looking for a professional VA to assist you, My BTLR is your best option. Get in touch with us today to see how we can help.

Why Your Business Needs a Virtual Assistant for Marketing

Every entrepreneur knows how tiring it can be to run a small business. There are constantly things to do all the time, every day. Even when you’ve technically “clocked out,” it isn’t uncommon for your mind to still be at work, mentally going over the things that still need to be completed. Oftentimes, many of these are mundane, time-consuming tasks that are filling your hours, making it more difficult to do things like actually run your business.

Even so, those tasks do need to get done. Why not hire a virtual assistant? These professionals are skilled in a variety of areas, from basic administrative work to bookkeeping. One particular area they may be able to make quite a big deal of difference in is marketing.

Quite a few digital marketing tasks do not require the skill of a professional marketer, especially if you are a small business that does not yet have the need for a designated marketing team. A virtual assistant could aid you with some digital marketing tasks so that you have time to spend on more demanding areas. Read on to understand more about the benefits and why you should hire a virtual assistant to help with your digital marketing tasks.

How is a virtual assistant beneficial?

No matter what kind of business you are, you need digital marketing. These online marketing campaigns are ways that companies can grow and expand, and it’s important for you to get on board.

Depending on the type of digital marketing you are going for, you may find it necessary to have promotions, manage social media content, work with partners, and do much more. It is possible to automate some things — the scheduling of social media posts, for instance — but as your business grows, your marketing efforts will have to as well.

Virtual assistants are contract workers that typically work by the hour, meaning you don’t need to pay for benefits, training, tax, work space, or much else. All you need to pay for is the hours they worked. Additionally, they’ve probably already got some training or experience in terms of digital marketing tasks, so you won’t have to do much other than briefing.

With a virtual assistant, you can reduce the length of your to-do list significantly and spend more time on the things that matter. He or she will continue to make sure your necessary marketing tasks still get done while minimizing the bother of training, paying, and managing a full-time in-house assistant.

How can a virtual assistant help me with marketing?

Just about everyone uses social media and other digital platforms nowadays. However, it isn’t just anyone who can run a good social media marketing campaign. Digital marketing requires some degree of expertise.

Though a virtual assistant definitely won’t be as technically skilled as a professional marketer, you may be able to find one who has some amount of skill and experience and has a good grasp of inbound marketing. They may have worked with other businesses that required some digital marketing work and have developed skills that they will be able to apply to your business.

Here are a few specific marketing tasks a virtual assistant can take over:

Email Marketing

A virtual assistant help with your email marketing strategy.

A lot of small businesses choose to regularly send out newsletters to a mailing list in order to keep in contact with their audience. It may be to give them informative material to read, or even to offer special promotions exclusive only to them. Many companies choose to use email management systems such as MailChimp.

Though software does make it easier, email marketing can still be pretty time-consuming. A virtual assistant can save you quite a bit of time by scheduling your email newsletters, formatting content to make it attractive, and maybe even writing some content. Many of them may already have experience with email management software and will able to do it quickly and efficiently.

Content Marketing

Do more content marketing with a virtual assistant.

It’s important for your business to produce content in order to enhance your brand presence and encourage sales. That said, it is another one of those time-consuming tasks. You need to put together quality, interesting content to draw your target market in, so it’s important not to neglect it. Does this mean you have to either hire a content writer or add that task to the end of your extensive to-do list? Nope! Opt for a virtual assistant.

Some virtual assistants have had experience writing content for business that will drive sales. And, if content writing is a priority for you, find one of these people. Your blog posts, social media captions, newsletters, and email can be written by a virtual assistant, which will clear up a significant amount of time for you. This will do wonders for your content marketing efforts.


Using a virtual assistant to help with your SEO can drive revenue.

Search engine optimization is one of the more time-consuming tasks of digital marketing. It requires constant attention. Your keywords have to be reevaluated, content has to be optimized, and your website and other social media channels have to as well.

A virtual assistant trained in SEO tasks will be able to contribute to website traffic growth, generating high-quality leads, and potentially driving sales. You don’t want just anyone to visit your site — you want people who want you.

Social Media

Using a virtual assistant for your social media gives you valuable time back.

Most businesses have several social media channels they use to connect to their audience. It’s an incredibly useful tool, but one that requires constant attention. A virtual assistant could help you create an appealing business profile on different social media platforms (or to improve upon existing ones) and keep it updated with content for your audience to enjoy. They may also be able to continue to engage with your audience, making your customers and potential customers feel valued — increasing brand loyalty.


Digital marketing is not a core business activity, but it is definitely an important business task. It is one that cannot be neglected. However, for small business owners, these tasks can be extremely time-consuming.

With a virtual assistant, you will be able to free your schedule for the things that you really need to do while knowing that your digital marketing efforts aren’t being neglected. You won’t be spending a huge sum on additional in-house staff, but you’ll still have someone who helps to better the business and drive sales.

9 Things a Virtual Assistant Can Do Better (and Cheaper) Than You

Virtual Assistant for Small Business

Virtual assistants can be incredibly helpful to small businesses. Oftentimes little things get
neglected, like thank you cards for incredible suppliers or new clients. Besides those little things though, there are quite a lot of other tasks that virtual assistants can take on to free up your schedule. Here are a few:

  1. Bookkeeping: One of the basic tasks that virtual assistants can take off your hands is bookkeeping. They can keep track of bills, invoices, receipts, and lots of other things so that you never have to fall behind on payments.

  2. Online Research: Though you may not be ready to hire a dedicated marketing or business analyst, you may find great value in having a virtual assistant doing some business research for you. They can look for information on competitors, look at new products in the industry, and even do background checks on applicants or other individuals coming into contact with your business.

  3. Database Entry: Data entry is incredibly dull, but essential. Don’t let the mundane task of updating client information fill up your time. Simply let your virtual assistant know exactly what you need, and hurry off to your more pressing business meeting.

  4. PowerPoint Presentations: Need a PowerPoint presentation for an important meeting? Have a virtual assistant transform your data into a beautiful, professional presentation.

  5. Email Management: At times, email can be an incredible waste of time. A virtual assistant can filter your inbox, marking the ones that need immediate attention, the ones that can be dealt with later, and even deal with basic replies by themselves. Of course, this requires some trust and training, so spend some time with your virtual assistant before you have them take care of your email.

  6. Social Tasks: Those little extra things do make a difference in professional relationships. Send out little thank you notes or gift baskets for major suppliers or clients with the help of a virtual assistant.

  7. Travel Research: Got a business trip coming up? You don’t have to deal with managing your trip yourself. With a virtual assistant, you can simply have someone book your flight, your hotel, and even send you itineraries for your journey.

  8. Meeting Management: Another big time waster is meeting management. A virtual assistant can schedule and manage your calendar for you, ensuring you don’t schedule anything on top of another obligation.

  9. Industry Research: As a business owner, it’s important for you to stay on top of industry news and trends. However, it can be time consuming to look for and curate all the information yourself. You can hire a virtual assistant to keep track of those major industry changes for you, ensuring you never have to smile cluelessly when a client or another person brings it up.

Name one person that does everything themselves

A virtual assistant can help you accomplish more.

Name one person that does everything themselves. Got that name? If so, how successful are they? Are they happy or frustrated? Thriving or surviving? Growing or plateauing?

Contrary to popular belief, a team of one can only accomplish so much. As the to-do list grows, so does the stress, time constraints, and the potential for error. Be intentional about creating a team that will support you and your endeavor. Cultivate that trust so you can share the load and operate at your highest potential.

Be intentional about creating a team that will support you and your endeavor. 

Your team doesn’t necessarily have to consist of many people. Take a hint from one of the greats, Batman. He relied heavily on his trusty butler, Alfred Pennyworth. But when he needed a little bit more, he knew he could rely on the entire Justice League, the team of superheroes who saved the world together.

It’s best not to do live on a deserted island. Whether it is one extra set of hands or a large team you need, you can trust My BTLR to be a support structure.

Allow us the pleasure of joining your team and running alongside you. Contact us today to find out how we can help you.

How a virtual assistant can save your start-up time and money


When you start a new business, it is easy to get overwhelmed by all the things you have to do. You’ve got to produce products or provide services, fill orders, ship packages, create content, and maybe even send out a weekly newsletter.

Chances are you’re trying to take care of everything by yourself and that's great for keeping costs down. Your business may be growing fast, but it isn’t quite at the point where you need to employ a couple more people full-time. Plus, when you hire a new person, you’ve got to train them. That’s going to take even more time. How are you going to find time with all the things you already have to do? You may be able to do it all, but chances are you’ll also burn out and feel overwhelmed by everything you have to do.

Don’t let your business suffer the consequences. A virtual assistant may be just what you need! These individuals can lift some of the burden off your shoulders by taking care of those boring, but necessary, administrative tasks so you can put your time and energy into really running your business.

How exactly does a virtual assistant help my business?

Client Relations

A virtual assistant can make the dreary task of getting back to clients a little bit easier. They can help you filter emails, voicemails, and other messages from clients and prioritize them. Any useless messages can be deleted, and the remainders can be sorted by urgency. That way, you’ll know which clients have important messages that need immediate replies, and which ones can wait for a better time. A virtual assistant can also help schedule meetings and keep you on top of any events you have scheduled for the week. Why plan yourself when they could do it for you?

Administrative Services

Virtual assistants do a lot more than schedule meetings. They can do lots of administrative work — document creation, file type conversion, travel arrangements, and other things that are too mundane for you to be doing yourself. It’s a great way to enjoy an organized business so you can spend your time focusing on the business’s core activities. Virtual assistants can also do research for your business, searching for cheaper suppliers or ways to streamline the production process.

Content Creation

If you’ve got social media for your business and a blog area on your website (which you should), a virtual assistant can aid you in creating content to publish. They can also properly format any content from external sources and write good captions for posts online. After content has been published a VA can also reply to comments and interact with your audience.

Social Media

Just about every business has social media accounts nowadays. It’s a great tool to reach and interact with customers. However, it takes a lot of time and effort to manage it. With a virtual assistant, you won’t have to worry about it. They can create content, schedule posts, and interact with your community online. They can also assess the effectiveness of each channel and help you determine which should receive your main focus.


Marketing is an essential business activity for every company. You have to know how to present your goods and services to the audience you are trying to reach. Most virtual assistants are well-versed with different marketing tools — and they can help you market effectively. This may be through press releases, social media, influencers, and even newsletters.

Basic Website Help

If your business isn’t ready for a full-blown designer website, a virtual assistant may be able to help you set up something simple first. Most are knowledgeable about the basics of WordPress — web hosting, installing themes and plugins, posting content, and a lot of other things. He or she can help you develop a web design that is attractive and effective so your customers can have a great user experience on your site. Virtual assistants can also help you get started on SEO so you rank higher on search engine result pages, securing you a greater amount of traffic and therefore greater leads and sales.

Save Money With Part-time Help

Generally, virtual assistants don’t work full-time. Rather, they work when they are needed, so you won’t have to pay for a full-time employee (including wages, benefits, office equipment, deductions, etc.) if you aren’t even sure you have enough to keep them busy for the whole day. All you’ve got to pay for is the work they perform.

How much time do you spend booking a flight?

A virtual assistant can help you with your travel planning and booking.

A virtual assistant can help you with your travel planning and booking.

It's easy to book a flight. However, over 50% of people spend more than an hour booking a simple flight. That's a lot of time. In fact, according to a study by Expedia, travel package bookers visited 38 travel websites 45 days prior to booking travel. That's a lot more than an hour.

Save time booking travel

You don't have to be a corporate executive to enjoy the benefits of a travel manager. A virtual assistant can manage your travel instead and save you time. She can research, plan, price and book your flight. Whether you're traveling for business or pleasure, your assistant can take care of the details. She can also have your rental car waiting at your destination airport, reserve your hotel, and plan your itinerary.

Get the best prices

How many times have you researched a flight to find the price has gone up significantly by the time you book it? Most of us don't have time to monitor the prices in real time, so let your virtual assistant do this for you. She can work with your preferred travel agency, book it online, or deal directly with your preferred airline. Plus, your assistant can manage your frequent flyer account to ensure you get the seat and meal options you want, ensure you get credit for miles flown, and even request the coveted upgrade!

Support while traveling

Unlike travel agencies that simply give you options on trips, a virtual assistant knows you. Not only can she handle the booking details, she's also behind the scenes for your entire trip. If anything goes awry, she can make on the spot changes and get you back on schedule. Want to make a change during the trip? Done. Book restaurant reservations on the fly — a virtual assistant can do that too!

Leave your travel details to a virtual assistant and enjoy your trip. Call My BTLR today to find out how easy it is.

What is a Virtual Assistant?

A virtual assistant can help your get your business up and running.

A virtual assistant can help your get your business up and running.

Entrepreneurs start with a lofty dream. You're going to mix things up, change the business world as we know it. However, once you get started you begin to realize how many seemingly mundane, boring things you have to do to actually get the business up and running. There are a lot of administrative tasks a business requires that may keep you from making your dream come to life. Why deal with the daily drudgery when you could hire a virtual assistant?

What exactly is a virtual assistant?

A virtual assistant is someone who takes cares of administrative duties for you remotely. They can reply to emails, do data entry, do website administrative work, and even handle your social media channels. Many of these people work on a contract or freelance basis, meaning you get to take advantage of the flexibility by only hiring them for as long as you need them.

Are you still unsure of whether your business could benefit from a virtual assistant? Read on to learn more about what a virtual assistant can offer.

You’ll have more time to do other things

Most entrepreneurs hate the lengthy meetings, drawn-out phone calls, and mundane emails piling up in their inboxes. It can easily take up a lot of your time, meaning you don’t have as much time to focus on your core business activities. A virtual assistant frees up your time, allowing you to do so.

They’ve got expertise

Virtual assistants are becoming more and more widespread and the field is becoming more competitive. As a result, many have developed other skills — social media management, marketing, copywriting, or maybe even basic accounting. If your business has yet to require full-time employees for these tasks, you may find that a virtual assistant is just what you need. Plus, you won’t have to think about tax, employee benefits, or yearly contracts.

You’ll be able to entrust more tasks to them as time goes on

In the beginning, you’ll probably have your virtual assistant carry out simple duties — email management, customer service management, or bookkeeping. If they perform well, you’ll find that as time goes on, you’ll be able to entrust more complex and important duties to them, further freeing up your time to do other things.

You can strategize and grow your business

Chances are you started your business doing everything yourself, maybe with a person or two by your side. This is a great way to cut costs, but it also can be stressful and leave less time for long-term thinking. Having a virtual assistant take care of time-consuming but otherwise mundane tasks gives you time and energy to put some thought into where you want your business to go, and how you can take it there.

Ready to hire a virtual assistant? My BTLR can help. Contact us today to learn more about our USA based virtual assistants and how to get started.