My BTLR Tip: Voicemail

Instead of using voicemail, forward your missed calls to your virtual assistant. She can either pick-up the call for you or respond to standard issues on your behalf. All those minutes checking voicemails each day add up to hours over a week or month.

My BTLR can help you gain control of your voicemail and give you more hours in the day to focus on your core business. Visit us today at to find out how.

Five Social Media Tactics to Boost Real Estate Sales

Social media is an ever-present part of our daily lives thanks to accessibility through the smartphones, tablets and other devices we carry around with us. With such accessibility, there is no reason not to take advantage of the various channels available to boost your online presence and increase sales.

Knowing how to leverage the power of social media can greatly help you build your business and generate more leads.

In the fast-paced world of real estate, Realtors can effectively use social media to boost sales by directly connecting with potential and existing clients as well as their real estate peers and industry affiliates.  

According to the National Associate of Realtors, in 2016 an astonishing 91 percent of Realtors were using social media to some extent. This is up from 65 percent in 2014 and 50 percent in 2012. Further, 51 percent of buyers found the home they purchased on the internet.

With social media usage continuing to grow, knowing how to leverage the power of social media can greatly help you build your business and generate more leads. Here is a list of five proven tactics to effectively market your real estate business through social media:

1. Use Live-Streaming Tools for Virtual Open Houses

The advent of video on Facebook is not a coincidence. We live in a virtual world where more immersive content like videos, virtual reality and augmented reality are taking over. In fact, Mark Zuckerberg, Facebook's CEO, said video will make up the majority of Facebook content by 2019.

Realtors can use the live-streaming technology of Facebook Live to market their properties and build their brand. In the last few years, many agents have been skeptical about integrating live-streaming video into their marketing strategies; however, technology has come a long way in a short time and now is the time to set yourself apart. With a live broadcast, Realtors can provide their clients with home buyer tutorials, local sightseeing, unique home tours, social check-ins and live question and answer sessions with potential home buyers.

Using Facebook Live, and other tools like Snapchat and Twitter’s Periscope, can help agents dominate their local market, create brand awareness, build peer networks and provide leading customer service.

2. Go Beyond Listings

The majority of Realtors' social media accounts consists mostly of listings and basic contact information. This isn’t necessarily a good thing for social media since the additional clutter of listing after listing could appear less attractive to clients.

Create a business page on all platforms you consider useful and complete your profile information. It is important to keep your information up-to-date and relevant. Use images, keywords and key phrases when updating your page to increase search engine optimization (SEO). Post content that will be invaluable to your clients like tips about staging and moving and use contests and group offers to increase client engagement. 

Also, remember that just because you might not generate leads from certain sites, that does not mean they are not important in building your brand.  Sites like LinkedIn can be used to position you as an authority in your local market -- and it is a great place to highlight recommendations, experience and credibility.

3. React, Respond and Engage

Whether you are posting for yourself or using a third-party like a virtual assistant to post on social media in your place, it does not stop there. Posting and never reviewing the posts is a cardinal sin in social media -- it shows you are not thinking about your clientele. You have to engage your audience by liking their posts, replying to their comments, and sharing their stories on social media. This is a crucial element of good social media practice and should not be viewed as optional. To make the most of social media, you need to be social.

Remember, the feedback you receive comes in both positive and negative forms -- and it is important to listen to both. While it is not always necessary to respond to negative comments, depending on the circumstance, it can be important to respond to such comments in a way that shows you care and acknowledge client concerns. Responding is not only a way of interacting and engaging with your audience, but it also improves your brand loyalty and increases brand awareness.

4. Focus on Building Relationships, Not Selling Houses

Establishing loyal customer relationships is a key strategy Realtors should use to improve customer service -- loyal customers ultimately lead to more sales. In today’s competitive digital economy this strategy is more important than ever in establishing customer relationships that extend beyond selling properties.

Two main reasons people use social media is to learn new things and share opinions. Therefore, use social media platforms to provide invaluable information that can help your clients over the long-term instead of just providing content related to listings.

Loyal customers stick with you before, during and after the sale.  According to the 2014 National Association of Realtors Member Profile, the typical Realtor earned 21 percent of their business from repeat clients and customers and 21 percent through referrals from past clients and customers. The report also shows the number at nearly 40 percent for Realtors with over 16 years of experience. 

5. Make Your Site Shareable and Spreadable

An optimized real estate website has sharing functionality. A site’s shareability allows clients to share a web address and posts over Facebook, Twitter and Instagram among other social media platforms. With this additional functionality, you are encouraging clients to share your content with others. More clients visiting your site translates into increased brand awareness, a rise in sales and increased revenue.

More clients visiting your site translates into increased brand awareness, a rise in sales and increased revenue.

Implementing these five strategies can help you gain more likes, shares and comments on any of your social media accounts. And once you have clients engaged and paying attention to you, they will be more inclined to visit your website when they, or someone they know, is selling or purchasing a property.

As you can imagine, managing several social media platforms can be overwhelming for a busy Realtor. Using a virtual assistant can help reduce the work and free up your schedule. Outsourcing your social media tasks to a virtual assistant is one of the best ways to make your online presence more timely, relevant and engaging.

My BTLR can help you gain control of your social media and give you more hours in the day to focus on your core business. Visit us today at to find out how.

10 Ways Your Virtual Assistant Can Help with Your Goals

It’s already February and most people’s New Year’s resolutions are already fading.

In fact, according to U.S. News, 80% of New Year’s resolutions will have failed by February and a study by Statistics Brain found that only 9.2% of people felt they were successful in achieving their resolution.

How are your resolutions going? If what you are doing isn’t working, it’s time to try a new approach. And, maybe it’s time to get some help!

Your Virtual Assistant to the Rescue

If you aren’t sticking to your resolutions ... perhaps, you are lacking in time, motivation, or discipline?

A virtual assistant can help with all these. In fact, a good virtual assistant can be your secret weapon in accomplishing your goals and getting your most important tasks done. They can take care of many of the tasks you aren’t getting around to. They can remind you of the ones you keep forgetting ... and hold you accountable to the ones you keep putting off.

Here are 10 Goals Your Virtual Assistant Can Help You Meet:

  1. Get Healthy – Are your medical appointments current? When was your last physical? Dental appointment? Eye doctor? What else? Let your virtual assistant schedule your appointments and track your follow-ups to help you meet your health goals.
  2. Organize Your Home – When was the last time you changed your air filters? And, what sizes are they? Need a handyman? Home cleaning service? Your virtual assistant can track all these items and help your home run smoothly so you meet your home organization goals.
  3. Stop Running Late – No more double-booking or missed appointments when your virtual assistant schedules your appointments for you.  Get a text reminder and meet your goal to stop missing or being late to appointments.
  4. Stop Wasting Money – Let your virtual assistant cancel services you no longer use but haven’t gotten around to canceling.  This is an instant money saver. 
  5. Travel More – Have you ever put off making travel plans and suddenly you have waited “too long?" Airline prices have jumped way up and hotels are already full? Instead of putting it off, just turn it over to your virtual assistant and let her get it done. Over 50% of people spend over an hour booking a simple ticket. Let your assistant do this for you. Your goal to travel more just got easier.  
  6. Do Your Best Work – You proofed that document twice. But let’s face it, you know exactly what you meant to say, but when you read it again, you read what you meant to write instead of spotting the typo. A virtual assistant can review all your documents so they can be presented error-free.
  7. Be More Responsive to Emails – Your virtual assistant can respond to standard inquiries immediately on your behalf. And, that stretch goal of inbox zero? It may now be achievable.
  8. Finally Get Your Project Done (or at least started!) – You keep saying you’re going to create that product or start that project. It may be an eBook, online course, or new page on your website … but it never gets done. Your virtual assistant can provide the gentle nudge needed to keep you on task. 
  9. Get an Accountability Partner – Looking for someone to hold you accountable to your goals? Your virtual assistant can follow up regularly and be your “virtual coach.”
  10. Have More Time – You know you want more time. When your virtual assistant takes over your routine tasks on a regular basis, you will be freed up to get more of your creative work done. Giving you more time at work will free up more time outside work for a healthier work-life balance.

Get Some Help on Your Goals

It isn’t easy to meet your goals. It seems there is always something vying for your attention or distracting you.

Your virtual assistant from My BTLR can take care of these distractions and provide accountability and encouragement to help you meet your goals.

Contact us to learn how our virtual assistants can help you.

Seven Tasks a Virtual Assistant Should Be Doing

Seven Tasks a Virtual Assistant Should Be Doing

Many people have a hard time delegating because they don’t want to “give up control.”

Delegation is a learned skill.  And, once you begin letting go of inconsequential tasks, you give yourself more time to work on what’s truly important.

Do you really need or want to spend time making phone calls?  Or researching travel?

Instead, you can work on the key factors driving your business.  On a personal front, you can spend more time with those you care about. 

If You Only Had an Assistant to Delegate Your Tasks

You may be thinking, “if I only had someone to handle my tasks.”  That’s where a virtual assistant can change the way you work.

A virtual assistant can change the way you work.

Delegate the to-dos that someone else can do for you – then concentrate your time on the important items only you can do.  All the while knowing the other stuff is still getting done by someone you know and trust.  This is the power of a virtual assistant.

Seven Tasks You’re Not Delegating, But Should Be

  1. The Little Things That Add Up – The truth is, most small tasks aren’t that small.  What was supposed to be a 5-minute task turns into 20.  A half-hour job becomes an hour, and so on.  Let your virtual assistant do the small, odds jobs that inevitably take more time in your day than they should.
  2. Online Tasks – Online tasks are great items to delegate because they can be done from anywhere.  Your virtual assistant can be online while you concentrate on in-person tasks only you can do.
  3. Confirming Appointments – You may not be confirming your meetings and appointments currently, but if you have ever arrived an engagement only find out the other side couldn’t make it, you know the importance of this task.
  4. Managing Your Social Media – If you are a small business owner, you might not have time to keep up with your social platforms.  Or, you may not be up on the latest trends and networks.  Let your tech-savvy assistant amplify your business on social media while you conduct your business.
  5. Organize Your Expenses – Expense reports are not fun.  And, if you are like most people, you put them off until they are a mess of crumbled receipts.  Let your VA organize your expenses as they occur and have them ready when you need to submit your report.
  6. Online Research – While research often seems like a fun task to do yourself, it often deteriorates into surfing the internet. (See #2) Let your virtual assistant do the dirty work and bring you a summary of topics or options.
  7. Arranging Travel – Most people spend several hours booking travel.  (Over 50% spend over an hour booking a simple ticket.)  Whether it is booking airline tickets, or just a shuttle to pick you up, your virtual assistant can take this task off your plate.

Delegating to Get More Done

If you want more time for yourself, maybe it’s time you gave up some of your tasks to a virtual assistant.

Hesitancy to give up control of tasks is probably a sign you need some assistance.  In many cases, a virtual assistant can perform your administrative tasks faster, better, and more effectively than you can.

You might be surprised just how much time and effort you can save with a virtual assistant.  Time you can devote to the things you want to do.

Contact us to learn how our virtual assistants can help you.