Are you wasting valuable time checking email?

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How much time do you spend a week on email? And, how much of it is not worth your time?

How many important messages have you missed, ignored or failed to respond to because your inbox is too full?

According to a study by McKinsey Global Institute, the average interaction worker spends an estimated 28% their time each week reading and responding to email. That amounts to over 11 hours per week ─ and over 582 hours per year).

The first step to reducing your email load is to create filters and unsubscribe to unwanted campaigns. However, even after you do this, you're most likely going to have a lot to review.

To further reduce the time you spend on email, and help you gain hours back in your week, an assistant can be your first line of defense in the battle. She can screen the small stuff and weed through inquiries so you only see the emails you need to see. How much you delegate depends on your work style, your relationship with your assistant, and your office culture.

By creating an admin email account (or personal email account for her on your business domain) she can respond to standard inquiries immediately on your behalf based on rules you determine.

As for your stretch goal of inbox zero? It may finally be achievable.

Let My BTLR help you defeat your email and get on with business. Call us today at 866-575-4559 to learn how we can take time-consuming tasks off your plate so you can concentrate on the important things.

Research Can Be a Major Time Sink

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Research can be a major time sink -- especially when your quick online search turns into a multi-hour surfing session.

Whether you are thinking about changing your cable plan, comparing health insurance benefits, or researching vacation destinations, My BTLR can help. Maybe you need to do some fact checking or provide statistical information for a report or business project. We're ready to help.

Let us do simple research for your next big idea and leave your time free for the creative work only you can do.

Let My BTLR help you get off the phone, and on with business. Call us today at 866-575-4559 to learn how we can take time-consuming tasks off your plate so you can concentrate on the important things.

Hate checking your voicemail?

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Instead of using voicemail, forward your missed calls to your personal assistant. She can pick-up the call for you and respond to standard issues on your behalf. Something urgent? No problem, she'll contact you right away.

All those minutes checking voicemail each day add up to hours over a week or month.

My BTLR can help you gain control of your voicemail and give you more hours in the day to focus on your core business.

Let My BTLR help you get off the phone, and on with business. Call us today at 866-575-4559 to learn how we can take time-consuming tasks off your plate so you can concentrate on the important things.

My BTLR Tip: Voicemail

Instead of using voicemail, forward your missed calls to your virtual assistant. She can either pick-up the call for you or respond to standard issues on your behalf. All those minutes checking voicemails each day add up to hours over a week or month.

My BTLR can help you gain control of your voicemail and give you more hours in the day to focus on your core business. Visit us today at www.mybtlr.com to find out how.

Five Social Media Tactics to Boost Real Estate Sales

Social media is an ever-present part of our daily lives thanks to accessibility through the smartphones, tablets and other devices we carry around with us. With such accessibility, there is no reason not to take advantage of the various channels available to boost your online presence and increase sales.

Knowing how to leverage the power of social media can greatly help you build your business and generate more leads.

In the fast-paced world of real estate, Realtors can effectively use social media to boost sales by directly connecting with potential and existing clients as well as their real estate peers and industry affiliates.  

According to the National Associate of Realtors, in 2016 an astonishing 91 percent of Realtors were using social media to some extent. This is up from 65 percent in 2014 and 50 percent in 2012. Further, 51 percent of buyers found the home they purchased on the internet.

With social media usage continuing to grow, knowing how to leverage the power of social media can greatly help you build your business and generate more leads. Here is a list of five proven tactics to effectively market your real estate business through social media:

1. Use Live-Streaming Tools for Virtual Open Houses

The advent of video on Facebook is not a coincidence. We live in a virtual world where more immersive content like videos, virtual reality and augmented reality are taking over. In fact, Mark Zuckerberg, Facebook's CEO, said video will make up the majority of Facebook content by 2019.

Realtors can use the live-streaming technology of Facebook Live to market their properties and build their brand. In the last few years, many agents have been skeptical about integrating live-streaming video into their marketing strategies; however, technology has come a long way in a short time and now is the time to set yourself apart. With a live broadcast, Realtors can provide their clients with home buyer tutorials, local sightseeing, unique home tours, social check-ins and live question and answer sessions with potential home buyers.

Using Facebook Live, and other tools like Snapchat and Twitter’s Periscope, can help agents dominate their local market, create brand awareness, build peer networks and provide leading customer service.

2. Go Beyond Listings

The majority of Realtors' social media accounts consists mostly of listings and basic contact information. This isn’t necessarily a good thing for social media since the additional clutter of listing after listing could appear less attractive to clients.

Create a business page on all platforms you consider useful and complete your profile information. It is important to keep your information up-to-date and relevant. Use images, keywords and key phrases when updating your page to increase search engine optimization (SEO). Post content that will be invaluable to your clients like tips about staging and moving and use contests and group offers to increase client engagement. 

Also, remember that just because you might not generate leads from certain sites, that does not mean they are not important in building your brand.  Sites like LinkedIn can be used to position you as an authority in your local market -- and it is a great place to highlight recommendations, experience and credibility.

3. React, Respond and Engage

Whether you are posting for yourself or using a third-party like a virtual assistant to post on social media in your place, it does not stop there. Posting and never reviewing the posts is a cardinal sin in social media -- it shows you are not thinking about your clientele. You have to engage your audience by liking their posts, replying to their comments, and sharing their stories on social media. This is a crucial element of good social media practice and should not be viewed as optional. To make the most of social media, you need to be social.

Remember, the feedback you receive comes in both positive and negative forms -- and it is important to listen to both. While it is not always necessary to respond to negative comments, depending on the circumstance, it can be important to respond to such comments in a way that shows you care and acknowledge client concerns. Responding is not only a way of interacting and engaging with your audience, but it also improves your brand loyalty and increases brand awareness.

4. Focus on Building Relationships, Not Selling Houses

Establishing loyal customer relationships is a key strategy Realtors should use to improve customer service -- loyal customers ultimately lead to more sales. In today’s competitive digital economy this strategy is more important than ever in establishing customer relationships that extend beyond selling properties.

Two main reasons people use social media is to learn new things and share opinions. Therefore, use social media platforms to provide invaluable information that can help your clients over the long-term instead of just providing content related to listings.

Loyal customers stick with you before, during and after the sale.  According to the 2014 National Association of Realtors Member Profile, the typical Realtor earned 21 percent of their business from repeat clients and customers and 21 percent through referrals from past clients and customers. The report also shows the number at nearly 40 percent for Realtors with over 16 years of experience. 

5. Make Your Site Shareable and Spreadable

An optimized real estate website has sharing functionality. A site’s shareability allows clients to share a web address and posts over Facebook, Twitter and Instagram among other social media platforms. With this additional functionality, you are encouraging clients to share your content with others. More clients visiting your site translates into increased brand awareness, a rise in sales and increased revenue.

More clients visiting your site translates into increased brand awareness, a rise in sales and increased revenue.

Implementing these five strategies can help you gain more likes, shares and comments on any of your social media accounts. And once you have clients engaged and paying attention to you, they will be more inclined to visit your website when they, or someone they know, is selling or purchasing a property.

As you can imagine, managing several social media platforms can be overwhelming for a busy Realtor. Using a virtual assistant can help reduce the work and free up your schedule. Outsourcing your social media tasks to a virtual assistant is one of the best ways to make your online presence more timely, relevant and engaging.

My BTLR can help you gain control of your social media and give you more hours in the day to focus on your core business. Visit us today at www.mybtlr.com to find out how.